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Diamonds are remarkable. It has always been a mystery to me that they exist at all. How does pure, black carbon become sparkling, bright and clear?
The options you have available when choosing a diamond are remarkable, as well, although few jewelers seem willing to show you these options and then let you decide for yourself. Instead, they try to steer you into what they say is the "right" choice. Have you ever wondered why they do this?
The answer, in a word, is money. To give you the full spectrum of choices would require an investment in diamonds that is 20 times greater than the average jewelry store is prepared to make.
Kesslers lets you see every option. Every color. Every clarity. Every shape of diamond. Every new innovation. Side-by-side. Because when it comes to diamonds, tiny differences can make a very big difference in price.
Look at the diamonds. Believe your eyes. You'll know your diamond when you see it.
Our favorite moment is when you say, "Wait a minute. Are you saying THIS diamond is the same price as all those?" Love at first sight is often the case when it comes to choosing a diamond.
But you can't fall in love with it if the jeweler doesn't have it.
The early adopter – the first mover – the company willing to invest real money in new ideas – is the one that is granted market exclusivity. No other stores are given access.
We say 'Yes' to exciting new things while others "wait and see." This is why Kesslers can show you diamond innovations that no one else can show you.
Here are some of the things to which we've said 'Yes.'
If you see a diamond online that you think is a good value, go ahead and buy it, but be sure that you can return it for a cash refund. Then bring that diamond to Kesslers. We won't be offended, we promise. We just want you to see that diamond alongside all the amazing options Kesslers can show you that you won't be able to find online. Side-by-side, price for price, Kesslers wins every time.
Thanks for coming in to look at our diamonds.
We're going to make you VERY happy.