Kesslers Signature Cuts
These diamond cuts are EXCLUSIVE to Kesslers. You won't find them anywhere else. The extra sparkle is breathtaking and you have to see them to believe them!
Kessler 81
A traditional round diamond features 57 facets, a design that has performed well for nearly a century. But adding precisely placed additional facets can unlock significantly more fire and brilliance. By enhancing the traditional cut with 24 extra facets—bringing the total to 81—the diamond reflects and refracts light in a dramatically more vibrant way, creating exceptional brightness and life in every movement.
Kessler Square Radiant Cut
The Kessler Square Radiant Cut Diamond has the brilliance of a radiant cut with all the romantic softness of a cushion cut. Featuring a brilliant facet pattern with triangular and kite-shaped facets, this unique cut is designed to maximize sparkle and brilliance.
The modified proportions and facets cut at precise angles and sizes creates a larger surface area making the diamond visually appear 50% larger than diamond cuts of the same weight.
Kessler Emerald Cut
The beauty of the Kessler Emerald Cut Diamond lies in the various step-like facets and brilliant cut facets that cross each other in a crisscross fashion. The long crisscrossed facets stress the stone’s length, while the shorter crisscrosses give off a feeling of depth, thus giving the impression of a larger stone. A Kessler Emerald Cut Diamond has about twice the number of facets as a traditional emerald cut. The unique faceting optimizes the reflection of light, thus intensifying its brilliance and making it more distinctive than any other rare diamond cut.
Kessler Princess Cut
The Kessler® Princess Cut Diamond is crafted to outperform traditional princess cuts, which are often cut too deep and lack the crown needed for brilliance. While most princess cuts on the market are shaped to save weight—sacrificing sparkle and making them more prone to chipping—Kesslers intentionally proportions its princess cut to deliver exceptional fire, beauty, and durability. The result is a bright, lively princess cut diamond you can wear with confidence, crafted with the same uncompromising attention to detail across every size and budget.
Classic Diamond Shapes
Round
The round brilliant is known for its brilliance and sparkle! The round brilliant is the most popular and sought after diamond shape for an engagement ring. The round shape is one of the most classic shapes, and over 50% of engagement rings sparkle with this shape as the center stone. Diamonds match with everything, but the round brilliant is sure to be the perfect choice for any special person.
Oval
The oval shaped diamond is unique but still classic; it speaks to the classic gal with just a little flair. The shape offers the sparkle of a round stone in a dazzling silhouette. These are an ideal choice for those who are seeking a uniquely shaped diamond that accentuates long and slender fingers. Its elongated outline enhances presence and creates a graceful, flattering look on the hand.
Princess
This diamond shape is fit for a “Princess.” The princess shape is truly the hopeless romantic of diamonds. They have a similar sparkle and brilliance to the round, but in a square shape. The princess cut is distinctive, yet a contemporary shape and is the second most popular diamond shape. Its crisp, defined edges give it a modern feel while still delivering exceptional brilliance.
Cushion
This square cut diamond with rounded edges lends itself to be romantic in feel. This timeless shape has been refined over hundreds of years. Cushion cut diamonds are a beautiful choice for any setting style. With a pillow‑like silhouette and soft glow, it offers a touch of vintage charm paired with enduring elegance.
Pear
The pear shape is another favorite. The tapered shape can be flattering and helps to make the hand look slimmer and more elegant. The teardrop outline creates a dramatic, distinctive look perfect for someone who loves a bold yet refined style.
Emerald
The emerald shape is best known for its beauty and precision. Its long facets and layered corners can resemble stairs, highlighting its clarity, color and luster better than any other shape. Its clean, open faceting offers a sophisticated, understated sparkle that celebrates the purity of the diamond.
Marquise
Another member of the fancy shape family, the marquise is sure to hold extraordinary character and plenty of sparkle! The elongated stone can give an illusion of a greater size, as it has a larger surface area than any other diamond shape. The pointed ends and curved center help to make fingers look longer and more slender. Marquise diamonds lend a unique look in any type of setting. Its striking, elegant silhouette makes it a statement shape with a regal presence.
Radiant
The radiant cut diamond combines the silhouette of an emerald cut diamond with the fire and sparkle of a round brilliant cut diamond! The unique shape offers the ideal brilliance and high‑end look. Due to its design, this shape requires more carat weight in the depth to maximize brilliance. The radiant shape can be more durable than other shapes as it is less prone to chipping or catching. Its beveled corners and structured facets give it a glamorous, confident sparkle.
Square Emerald
A square emerald shaped diamond is a beautiful and unique shape. Often, step‑cut diamonds have less fire and sparkle than a brilliant cut diamond, but the highlight of its clarity will make up for it! Be careful when selecting your stone; work with a professional, who should steer you to learn up on the clarity grades for the best brilliance! Its architectural, mirror‑like facets create a refined and elegant look that appeals to lovers of clean lines.
Interested in this shape? Book an appointment to see available options with a diamond expert.
Heart
A true fancy, probably the fanciest of the family! The heart diamond represents longevity and love. The heart shape creates a bold and romantic look with the shimmer of two symmetrical halves. The symmetry characteristic of the heart shape is very important when choosing the diamond. The heart shape is very popular in solitaire pendants and rings. Its iconic design makes it a meaningful choice for those who want emotion and symbolism at the center of their jewelry.
Interested in this shape? Book an appointment to see available options with a diamond expert.
Understanding the 4 Cs of Diamonds
Understanding a diamond means understanding the 4Cs: Cut, Clarity, Color, and Carat. These characteristics determine a diamond’s beauty, rarity, and value.

Cut
The cut of a diamond is the first and most important of the 4Cs. It defines the beauty of the diamond because it controls how the diamond handles light. Two factors impact cut: the shape and the quality of the cut.

Clarity
Clarity refers to the generally minute imperfections—natural birthmarks—found in all diamonds. Graded under 10× magnification, even diamonds considered flawless are only flawless at ten‑power; higher magnification would likely reveal additional characteristics.

Color
Color refers to the natural tint a diamond may possess, typically ranging from yellow to brown. Color is graded on a scale from D (absolutely colorless) through Z (strongly tinted).

Carat
Carat measures the weight of a diamond. While carat weight influences value, it does not alone determine beauty. Two diamonds with the same carat weight may appear different sizes depending on how well they are cut.
Natural & Newborn Diamonds
Natural diamonds are formed over billions of years beneath the Earth’s surface, giving them a rarity and origin that many people treasure. They carry a sense of history and uniqueness that makes them especially meaningful for heirloom pieces and long‑term value retention. When you explore natural diamonds at Kesslers, the options you have available are remarkable. Kesslers lets you see every option. Every color. Every clarity. Every shape of diamond. Every new innovation. Side‑by‑side. Because when it comes to diamonds, tiny differences can make a very big difference in price. Their natural beauty, combined with the ability to view them openly and honestly, allows you to choose the diamond that truly speaks to you.
Kessler Newborn Lab Created Diamonds have all the same characteristics of mined diamonds; the same exact optical properties, the same exact hardness, and the same incredible sparkle; everything but the effort it takes to mine diamonds from the earth. Every Kessler Newborn Diamond is a CVD laboratory‑created Type IIa diamond and is laser engraved for identification purposes. With all the value and brilliance they offer, Newborn Lab Created Diamonds give you an exceptional option to compare side‑by‑side with natural diamonds—so you can choose what speaks to you most.
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