What experts look for in a diamond
Cut, color, clarity, and carat. These are the four characteristics that diamond experts look for to determine quality, based on industry standards. Learn about the 4 Cs to discover what to look for in the diamond of your dreams.
What is Diamond Cut?
Shape + Quality
What Our Experts Look For
What is Diamond Clarity?
Flawless Diamonds
Trust Your Own Eyes
What is Diamond Color?
Graded from D to Z
Grades Aren’t Everything
See It to Believe It
Diamonds have to be seen in person. The way the 4 Cs work together? That’s more important than a diamond’s color grade. Trust your own eyes – and our experts, who have seen it all! – to find the one for you.
What is Diamond Carat?
Carat weight is simply a measure of weight that determines a diamond’s size.
Size Affects Rarity – and Value
Larger diamonds are rarer than smaller ones making them more valuable and expensive than a smaller stones of the same cut and clarity.
Download the Guide
Keep the 4 Cs at your fingertips with our free info sheet, ready to download and print.
